Real Passive Income Strategies
I sent this to my subscribers today – but at over 700 words I thought it was worthy of its own post….
On your Internet Marketing journey I’m sure you’ve seen everyone promoting their latest “passive income” product – promising to generate unlimited amounts of cash while you sleep and make you millions without lifting a finger.
Sneeze, and $100 bills will literally explode from your nose.
Of course, reality never matches the hype – but passive income is a great thing to aim for, and there are strategies you can start thinking about to make it happen.
Personally, I define a passive income as follows:
“A business model that When Mature produces a Sustainable Profit, Requiring no Work to Maintain.”
Let’s look at that in a bit more detail. There are 3 key phrases I want you to focus on:
I don’t care what the gurus say – there is no way a sales page, offer, funnel or website is going to produce a passive income from the moment you create it and slap it up on the web.
It’s going to require time, traffic, testing and effort to tweak your content, message and call to action. Aka “blood, sweat and tears”. That doesn’t sound passive to me…
But when you’re happy with your sales conversion rate it can become a mature product that you can set and forget. Then you can look at reaching the next stage of passive income:
This is simply ensuring that your sales revenue is consistently higher than all of your costs.
I love pay-per-click ads because they can offer this consistency. If I’m paying for visitors at $0.50 and 1 in every 10 buy my $10 product then I know that for every $5 I spend on advertising I’m going to get $10 in sales revenue.
Then, every $5,000 I spend on advertising returns $10,000 cash…
Now I can scale that as high I want – so long as the cost-per-click and conversion rate keeps the profit sustainable.
IBM is a passive income monster. If you’re a shareholder. But I bet the sales guys don’t feel that way after a 50 hour week. So how passive your income is depends on how much work you’ve done to earn it.
Your business has to be entirely maintenance-free or you must be able to outsource everything to a good VA and still make the sustainable profit required in Step 2.
That’s enough theory, let’s look at some real ideas that can meet all these criteria:
This can be the ultimate passive income. You attract visitors to your website, they buy something, the drop shipper sends it to them directly. The dropshipper even provides you with stock information, descriptions and pictures which you hook into your website.
If the stuff being bought is valuable enough, this model can be profitable – but it’s a big job for beginners.
I saw a very nice dropshipping site on Flippa recently that sells motorcycle body kits. $600+ per item, shipped from manufacturer in China with $150 – $200 profit for the website owner. Even on a 0.22% conversion rate (yes – that’s less than 1 in 400 visitors actually buying) he made a very tidy profit for doing nothing more than forwarding emails.
A few years ago I started a business selling a particular type of legal document on the web. I’d figured out how to automate the creation process, so the customer just paid by PayPal and the full personalised paperwork was sent by email automatically.
That earned me a very nice passive income for a while, until the market became commoditised once everyone else had figured it out.
With the extra competition, the Adwords costs got higher than the sales revenue, which killed it on criteria 2.
Good passive options, but time- and probably money-consuming to get started. These are gorgeously low-maintenance, because even the delivery platform and payments are handled by someone else. So then it’s just a case of promoting.
A fixed term membership site with drip content is potentially an excellent passive system. For example, a course that runs for 3 months or so, automatically adding new content each week.
Easy to find a PLR course that can be repurposed into a membership site like this. 100% automated – just get the traffic to it.
I hope this has given you some things to think about in your own business objectives.
We all want to live the dream of a 4 hour work week, but it requires more thought and effort than most gurus will have you believe.
Neil Patel, co-founder of KISSmetrics and Crazy Egg, has an interesting article on his blog with 10 key takeaways from a period of intense conversion testing he undertook. It’s well worth a read, and includes the great point that you should optimise for revenue rather than conversion. Conversion is not the end game – getting the cash is. He found that by increasing his pricing he made more revenue with fewer customers: his conversion rate was down, but his revenue was up. It’s an interesting reminder to not focus purely on the units sold vs. visitors metric in our never-ending quest for sales page success.
I read a post on the Warrior Forum recently by a blogger who was unable to make any money from his site and asked his fellow Warriors for advice. The thing that everyone seemed to find amusing was that the guy’s blog was actually about How To Make Money Online.
After a few laughs from bemused contributors, the general advice seemed to be this: cut your teeth in a niche you know first, make some money and then take what you learned to the Making Money niche and make your fortune there.
Leaving aside the question of why the money making niche is so attractive to bounty hunters in the first place, this all seems like fairly sensible advice on the surface of it. It’s a bit cheeky to try to extract cash out of people for showing them how to do something when you are still in newbie diapers yourself.
It’s a bit cheeky to try to extract cash out of people when you are still in newbie diapers yourself…
I’m still learning about all this myself, so I gladly took heed of that and went off to research some other niches that I could use to kickstart my IM career. (I did actually find a potential niche and I have started a site within it, but that story is for another day).
However, after thinking about this for a while, and learning about all the different strategies used for developing IM products, I’m now not so sure that the advice given was generally all that valid.
Sure, you’re not going to get very far teaching internet marketing without any experience or track record (although I’m sure hundreds of people do) – but that doesn’t stop you finding out what the market wants and needs and then providing products (especially software) that will fulfill it.
You don’t necessarily need to know how to make money online if you have an idea for a WordPress plugin which makes a marketer’s life easier, or gives them more social media influence.
Nor do you need to know how to make money online if you have an idea for a short ebook on money- and time-saving tools and services that can make a difference to somebody’s business.
As long as you know something that internet marketers are willing to pay you for (and let’s face it, that scope is breathtakingly broad) I believe that you can strike it rich and make a name for yourself in the Making Money Online niche.
So don’t be afraid, and don’t think that you need permission to enter the market and sell to these guys. Just get out there and use whatever knowledge you have to start making some cash.
I’d love to hear your comments on this one, guys. Do you agree with me? Or do you feel that no-one should have the audacity to squeeze money out of IMers without having mastered their own niche first?
Headlines in copywriting are so important that you can write a book on it! Headlines are used in almost anywhere in your sales campaign, from landing pages to emails, blog post and especially sales letters.
If you don’t optimize your headlines, you will be leaving tons of money on the table. Here’s some instant tips for improving your headline copy:
In short, the ultimate goal of the headline is not to sell immediately, but to stir up the emotions of your readers. It can spark emotions such as curiosity, greed, joy, fear, lust and even confusion. As long as your headline is targeted and gets your readers to continue reading below, it has served its purpose.
Most importantly, don’t forget to test and tweak your headlines for maximal conversions, or you’ll be putting lots of money on the line.